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Hally Wax provides strategic counsel and support to continually net greater leadership visibility and share of voice for clients in the technology sector.

Hally has more than 18 years of experience providing PR support for companies in the areas of financial services, IT security, healthcare, augmented reality, IoT, mobile/wireless management and virtualization. Hally’s PR experience includes mergers and acquisitions, organizational rebrands, high-profile launches, vertical market programs as well as high-impact IT and business media and analyst relations.

Known for her ability to tackle tough business problems, Hally has helped both known and lesser-known players gain relevance and leadership in the complex fields of financial markets, authentication, data and email security, endpoint security, web filtering, ID theft prevention, international security standards, and biometrics. Her repertoire of client work includes leaders in the fields of cybersecurity and emerging technology, including Malwarebytes, Cisco and Websense.

Hally co-founded MIX Public Relations, which was acquired by RH Strategic in 2020. Prior to co-founding MIX, Hally worked at Text 100, where she co-led a security sector team comprised of 17 PR pros and supported the agency’s top security accounts, including Cisco, Corillian, the PCI Security Standards Council and Websense.