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Bobby Obmaces is a seasoned marketing and analytics professional with extensive experience in various leadership roles. Currently serving as the Director of Global Marketing, Data & Analytics Insight at Reinsurance Group of America, Incorporated since August 2017, Bobby is responsible for designing and implementing analytical models that enhance decision-making within the marketing function. Previously, as the Marketing Technology Lead for RGAX, Bobby developed B2B digital distribution strategies. Prior experiences include serving as the Director of Program Management at Evolve Digital Labs, where strategies for customer experience and engagement were implemented across multiple industries, and various roles at AT&T focusing on digital marketing for small-business clients. Bobby's career commenced at Marketing Sessions as an Account Manager, contributing to new business development for Fortune 500 companies. Bobby holds a Bachelor of Arts in Economics from the University of Missouri-Columbia and an MBA from Webster University.