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Tom Austin Niel has a strong background in marketing and brand management. Tom is currently serving as the Head of Marketing at BLAST. Previously, they held the position of Head Of Brand & Social, Childrens at Penguin Random House UK, where they managed a team and oversaw strategic brand and social direction for Puffin and Ladybird. Tom also has experience as a Director of New Business at SilkFactoryAV and as the Head of Marketing and Client Services at Obviously Creative Ltd. Tom has worked in the entertainment industry as well, holding roles such as Head of Home Entertainment at Altitude Film Entertainment and UK TV and New Release Product Manager at 20th Century Fox. Tom began their career as a Marketing Assistant at UK Film Council. Tom has also served as a Creative Access Mentor at Creative Access.

Tom Austin Niel's education history includes a 2:1 degree in Communication Studies and Public Relations from Solent University, which they completed from 2005 to 2008. In 2022, they also obtained a Mini MBA in Brand Management from Marketing Week under the guidance of Mark Ritson. Additionally, in 2023, they completed MAD//Masters by Rory Sutherland, specializing in Marketing. Prior to university, they attended Heathside School, but no specific degree or field of study is mentioned for this period.