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Rodrigo Herrera has a strong background in demand planning and logistics, with experience at companies like Reynolds American Inc., BAT, Capgemini, and Ripped House. Rodrigo has worked in various roles such as Senior Manager S&OP, Global Brand Manager, Area Brands Transformation Executive, Demand Planning Executive, TaO Super User, and Jr. Logistics. Rodrigo's expertise lies in optimizing sales and operations planning cycles, overseeing brand transformations, managing logistics operations, and ensuring compliance with regulations. With a Bachelor of Business Administration degree in International Business, Rodrigo brings a wealth of knowledge and experience to their roles.