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Brian Morrison currently serves as Sr. Director of Loyalty, Analytics, Digital Marketing & Media at Rexall Pharmacy Group ULC, a role initiated in July 2018 that includes overseeing various digital marketing channels and leading the Be Well Loyalty Program. Prior to this, Brian was the Director of Loyalty & CRM at Rexall, where a successful launch of the Be Well loyalty program occurred in 2020. Brian also owned Brian Morrison Goaltending from September 2005 to April 2020. Previous experience includes positions at Canadian Tire Corporation as Manager of Loyalty Marketing, where significant initiatives were implemented for the Triangle Rewards Program, and at Fairmont Hotels & Resorts, where a range of roles from Coordinator to Director in Campaign Management and Integrated Marketing were held, focusing on omni-channel marketing and customer engagement. Brian holds a Bachelor of Business Administration from the University of Guelph-Humber and a Diploma in Business Administration, Marketing from George Brown College.