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The Marketing and Branding team at REWE Group is responsible for developing and implementing strategic marketing initiatives to promote the company's food and grocery products. This team focuses on brand management for their product lines, including Ja! Natürlich and Billa Bio, while analyzing market trends to enhance customer engagement and drive sales. They also oversee shopper marketing efforts and collaborate on content creation to effectively communicate the brand's values and offerings to consumers both online and in-store.