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Irina Zhukova is an experienced marketing professional specializing in performance marketing, currently serving as the Head of Performance Marketing at Revolut, where previous roles included Acting Head of Performance Marketing and Senior Performance Marketing Manager focusing on paid social platforms such as Facebook, TikTok, and Twitter. Prior experience includes roles as Performance Marketing Manager at Freeletics and User Acquisition Manager at Playrix, along with entrepreneurial experience as the founder of an open air boulder park in Moscow. Irina's educational background includes a PhD thesis in Sociology from the Higher School of Economics and a Master's degree in Sociology from Московская высшая школа социальных и экономических наук (МВШСЭН).