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Lee McNiel has been working in the digital marketing space since 2007. Lee started as an Intern at New Braunfels Communications in 2007, then moved on to become a Web Marketing Specialist at Parscale Media in 2009. In 2010, they took on the role of SEM Specialist at Leverage Marketing, where they managed and optimized search engine marketing campaigns for 15+ clients, and utilized social media marketing to increase targeted web traffic, sales and ROI on Facebook and LinkedIn. In 2011, they founded and became the CEO of ReviewPush.

Lee McNiel attended Texas State University from 2005 to 2008 and obtained a Bachelor of Business Administration in Marketing.