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Shona Crawford has a diverse work experience spanning over several years. Shona is currently serving as the Director of Marketing and Customer Experience at Rettie & Co. Prior to this, Shona was the Owner of Shona Crawford Consultancy, where they acted as a trusted advisor, providing expertise in strategic marketing, proposition development, and product management to various businesses. Shona was also the Director of FURASTAHUB, specializing in unlocking hidden value through tax incentives. Additionally, Shona held the position of Head of Planning at H&A Agency, Senior Consultant at DecBlue Consulting, and Head of Customer Propositions at Royal Bank of Scotland. Shona has also worked at Scottish Widows and Prudential Assurance in various roles related to proposition development and direct marketing. Overall, Shona Crawford has a wealth of experience in marketing, customer experience, and strategic planning.

Shona Crawford attended Lenzie Academy from 1984 to 1989, where they obtained their high school education. Later, from 1989 to 1993, they studied at the University of Strathclyde and earned a joint honors degree in Marketing & Politics. In 1996, Shona pursued a qualification in Financial Planning and Services by attending the Chartered Insurance Institute and completing the FPC1. Additionally, in 1997-1998, they enrolled at The Institute of Direct and Digital Marketing (IDM) to pursue a diploma in Direct Marketing.