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Manuela Mancas (Danila) is a seasoned professional in market research, currently serving as the Managing Director and Founder of AHA Moments since October 2020, a company noted for its expertise in the field. Additionally, Manuela co-founded The Pareto Report in March 2021, focusing on the top 20% affluent Romanians and their significant economic influence. Manuela also contributes to the research department at Rethink Romania since October 2021 and has previously held various roles, including Quantitative Research Director at 360insights from 2008 to 2020 and Research Assistant at Synovate Romania from 2006 to 2008. Manuela holds both an M.A. in Marketing Management and a B.A. in Marketing from ASE, with studies completed between 2005 and 2010.