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Toon De Proft is a seasoned professional with extensive experience in the automotive and retail sectors. Currently serving as a Senior Consultant at rpc - The Retail Performance Company, Toon De Proft specializes in BMW, MINI, and electrification initiatives, focusing on training, coaching, and knowledge transfer. Previous roles include Dossierbeheerder at CARROSSERIE JENNES, Verantwoordelijke carrosserie at Ottevaere NV, and Service Advisor at BMW Ottevaere, among others. Earlier career highlights include promoting PALM Breweries NV to youth demographics and activating various brands as a promo boy. Toon De Proft holds a Bachelor's degree in Automation Engineer Technology from Lessius Hogeschool Antwerpen, supplemented by education at Groep T - Internationale Hogeschool Leuven.