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Melanie Lim Laju Kitingon

Senior Social Media Manager at Respond.io

Melanie Lim Laju Kitingon has a diverse work experience spanning several roles and industries. Melanie began their career as a Sales Promoter for Nikon in 2012. Melanie then went on to work as an Editorial Intern for CITE (M) SDN BHD, where they contributed to magazine content production and organized events. Kitingon joined Star Media Radio Group as an Integrated Promotion Creative Executive, where they generated campaign ideas and acted as a liaison between departments. At Accenture, they worked as a Content Review Analyst for Google, ensuring compliance with advertising policies. Kitingon then joined RHB Banking Group as a Marketing and Communications Executive, where they contributed to sales and marketing campaigns and managed website content. Melanie later joined JSTAR as an SEO & Campaigns, Digital Marketing Executive, where they conducted keyword research, analyzed site performance, and managed digital marketing campaigns. As an SEO, Digital Marketing Sr. Executive at Perfect Games Interactive Sdn Bhd, Kitingon executed digital marketing campaigns, performed keyword research, and optimized channels and content. Melanie'smost recent role was as a Regional Digital Marketing Specialist at DPO International, where they monitored and optimized marketing initiatives and managed digital outreach and acquisition marketing. Kitingon is currently working as a Social Media Manager at respond.io.

Melanie Lim Laju Kitingon pursued their education in a chronological manner. From 2004 to 2010, they attended Tsun Jin High School, where they focused on Business/Commerce, General studies. After completing high school, they furthered their education at HELP University from 2011 to 2015, obtaining a Bachelor's degree in Mass Communication/Media Studies. In addition to their formal education, Melanie also obtained certifications in specific areas. Melanie completed the Sprout Social Platform certification from Sprout Social, Inc. in April 2023. Prior to that, in June 2022, they completed the LinkedIn Content and Creative Design certification from LinkedIn.

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