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Lynn Belken

Marketing Lead at Resource Innovations

Lynn Belken currently serves as the Marketing Lead at Resource Innovations, overseeing corporate branding, social media initiatives, and internal communications since May 2021. Prior experience includes roles as the Senior Content Marketing Strategist at Nexant, where expertise supported utility-sponsored energy-efficiency programs, and as a Social Media Marketing Consultant at Lynnergy Consulting. Lynn’s career also features contributions as Communications Chair for the Wisconsin chapter of the Association of Energy Services Professionals, Director of Marketing at WPPI Energy, and various marketing positions at the Wisconsin Energy Conservation Corporation, where notable achievements included boosting member satisfaction through customizable marketing resources. Lynn holds an MBA with a marketing emphasis from Edgewood College, an Excellence in Marketing Certificate from the Wisconsin School of Business, and a Bachelor of Science in Speech Communication from the University of Wisconsin-River Falls.

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