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Cherry Yip has extensive experience in the marketing and communications field within the tourism industry. Starting as a Senior Manager at Resorts World Cruises, Cherry has been responsible for developing and executing marketing strategies to align with business objectives. Prior to this role, Cherry held managerial positions at Travel Expert Group, where Cherry led various marketing and business development initiatives. Additionally, Cherry has experience as a Center Supervisor at Tourism Industry CVC Administrative Services, where Cherry coordinated the overall operations of the center. With a Bachelor of Business Administration in Marketing from The Hong Kong Polytechnic University, Cherry Yip has a strong foundation in marketing and business planning.