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Letícia Franco has extensive experience in trade marketing and visual merchandising, currently serving as Directora de Trade Marketing e Visual Merchandising at Reserva since July 2015. Responsibilities include managing marketing strategies for wholesale and retail channels, overseeing visual merchandising, leading architectural projects for stores, and developing promotional activities to enhance sales. Previous roles at Rio Design Leblon and Botafogo Praia Shopping involved strategic marketing, event management, and relationship building with stakeholders. Letícia holds a postgraduate degree in Marketing from COPPEAD UFRJ and a degree in Journalism from Pontifícia Universidade Católica do Rio de Janeiro.