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Kenny Rufino has over 20 years of experience in the creative industry. Kenny began their career in 2000 as Creative Director at Mediabistro.com. In 2011, they joined Random House as Creative Director of Marketing, where they managed the in-house creative services unit of Crown Publishing and produced advertising and promotional materials for all of Crown's marketing campaigns. In 2013, they became Senior Vice President and Creative Director at REQ (formerly RepEquity). In this role, they were responsible for leading the award-winning creative team, developing multi-disciplinary design strategies for clients, and collaborating with the tech and content teams. In 2019, they were promoted to Executive Vice President and Creative Director at REQ.

Kenny Rufino completed a Bachelor of Arts (B.A.) in Communication and Media Studies at Bond University from 1995 to 1998. Kenny then went on to Fordham University and earned a Master of Arts (M.A.) in Communication and Media Studies from 1998 to 2000.