Serina Kapoor

Demand Generation Manager at Replicant

Serina Kapoor has a diverse work experience with a focus on demand generation and marketing roles. Serina started their career as a Marketing Intern at Trōv in 2017. Serina then worked as a Human Resources Representative at the Oakland Raiders before joining 24 Hour Fitness in 2014.

At 24 Hour Fitness, Serina held multiple roles, including Sales Marketing Advisor and Email/Admin Intern. As a Sales Marketing Advisor, they were responsible for phone calls with potential clients, setting up follow-up sessions, and executing booths at local businesses. Serina achieved success by placing second in membership sales for the month of May 2016. As an Email/Admin Intern, they managed member agreement files, assisted in email cadence for Engagement Studio programs, and created one-off email promotions using HTML templates.

After their tenure at 24 Hour Fitness, Serina worked at Elsevier as a Marketing & Email Coordinator. Serina then joined Zignal Labs as a Demand Generation Specialist, where they gained expertise in demand generation strategies.

Serina most recently worked at OneSignal as a Demand Generation Manager from 2021 to 2022. Currently, they are a Demand Generation Manager at Replicant starting from February 2023.

Serina Kapoor studied Business Administration Marketing Management at California State University - East Bay. Serina obtained a Bachelor's degree in this field. Additionally, they pursued further education in Data Analytics at General Assembly, although no degree was specified.

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