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Ismael Marti currently serves as Chief Commercial Officer at Rentuos since January 2017. With a robust background in entrepreneurship and business development, Ismael co-founded ynicio, yotuyeah!, and bimaOs between April 2016 and February 2020, demonstrating a strong focus on innovation and business strategy. Prior experience includes a role as Beauty Business Manager at Bellahora, where Ismael implemented business strategies and secured major accounts, and as Executive Manager/CEO of Náutica Spirit from March 2011 to May 2015. Additional expertise is evidenced through positions at Offerum and Groupalia, where Ismael specialized in business development and negotiation. Furthermore, Ismael contributed as a business advisor at SeedRocket, an incubator for startups, enhancing their proficiency in fostering emerging businesses.