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Marcelo Ferreira Duarte is an experienced marketing professional with a strong background in leading teams and implementing strategic marketing initiatives across various sectors. Currently, Marcelo serves as Head de Marketing at Renova Invest – Assessor de Investimentos do BTG Pactual. Previous roles include Coordinator of Commercial Activities at MarketUP, where leadership of a seven-member team was essential for driving subscription sales, and Coordinator of Marketing at TecHome and Nova Futura Investimentos, focusing on inbound marketing, lead generation, and event organization. Marcelo has also held senior marketing analyst positions at Genial Investimentos and Vindi, demonstrating expertise in digital marketing and CRM implementation. The academic background includes an MBA in Marketing from ESPM and a Bachelor's degree in Business Administration from Ibmec.