Sam Bedeir currently serves as the Global Display & Programmatic Lead at Renault Group, a position held since September 2022. Prior to this role, Bedeir was with MediaCom, first as Global Digital Account Director and then as Global Programmatic Lead, driving growth and programmatic strategies for PSA Group. Bedeir's career also includes significant positions at GroupM as Senior Optimisation Manager, Publicis Media as Senior Programmatic Trader, and Dentsu Aegis Network as Programmatic/RTB Media Trader. Educational qualifications include an Executive MBA in International Business from Griffith College Dublin and a Master in International Business from ISEE Business School, among others.