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Laurent Aliphat has over two decades of experience in marketing and digital strategies, currently serving as VP of Renault Brand Content Creation at Groupe Renault since July 2011. In this role, Laurent oversees agency contract management, budget supervision of €700M, and the implementation of the Marketing to Individuals strategy, achieving notable year-over-year productivity gains. Previous positions include Head of Digital Efficiency at Renault's Global Customer Division and Advertising, Media & Digital Manager at FCA Fiat Chrysler Automobiles. Laurent's career began at Groupe Volkswagen France as part of the Marketing Communication team. Laurent holds a Master's degree from NEOMA Business School, specializing in business, management, and marketing.