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Daniela Pavlova has a diverse work experience in various roles and industries. Daniela started their career at AG Capital JSC as a PA to one of the Executive Directors, where they managed the daily schedule and communication of the Executive Director and coordinated relations with subordinate departments and daughter companies. Daniela then worked at BARS Advertising as a Junior Account Executive, responsible for managing client-agency communication and developing creative presentations and budgets. Daniela briefly worked at EIBANK as a PR Expert, preparing media materials and organizing media and corporate events. After that, they joined BRIGADA/bWorks Advertising Agency and took on multiple roles including Account Executive, Account Director, and Client Service Manager & Operations Manager. In these positions, they provided strategic direction for clients' accounts, supervised ongoing campaigns, and managed client relationships. Currently, they are working as a Trade Marketing Manager at Remix Second Hand & Outlet.

Daniela Pavlova began their education in 1993 at English Language School, where they studied for five years. Subsequently, from 1998 to 2008, they attended Sofia University St. Kliment Ohridski, where they pursued a Bachelor's degree in Political Sciences.