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Amish Arora is a seasoned professional with over 20 years of experience in service and marketing management within the telecommunications industry. Currently serving as the Manager of Service and Marketing at Reliance Communications since September 2007, Amish is responsible for churn management and revenue enhancement, overseeing a team of Relationship Managers for high-value and SME customers. Previous roles include Customer Service Manager and API Lead, focusing on customer acquisition and backend operations in the South Gujarat Cluster. Prior experience at Tata Teleservices Limited involved customer service, CAF management, and documentation for the Delhi NCR region. Amish holds a graduate degree in Arts from Delhi University and an MBA specializing in Retailing and Retail Operations.