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Annalisa Ballaira is a seasoned professional in the marketing and hospitality industry. With almost twenty years of experience, Annalisa has worked with various Italian and international hotel groups to enhance their brands and achieve tangible results. In 2006, Annalisa founded Relactions, a marketing agency specializing in luxury hospitality. Annalisa is also a co-founder and partner at AllianceForHospitality, a task force dedicated to supporting high-end Italian hospitality through various channels. In addition to their roles in the industry, Annalisa also teaches at LUISS Guido Carli University and has previous experience as a Web Marketing Manager for Boscolo Hotels. Annalisa's expertise lies in strategic webmarketing consultancy for hospitality and travel operators.