Allan Rosborg Jakobsen is an experienced professional in commercial excellence and marketing management, currently serving as Partner & Director of Commercial Excellence at REKOM Group A/S since June 2022. Previous roles include Head of Customer Marketing & Innovation at Royal Unibrew, Category & Shopper Activation Manager at Johnson & Johnson, and Global Insight Manager at CO-RO. Allan has also held various positions focused on insight management and research at Coop Danmark and GfK, specializing in FMCG sector research. Educational qualifications include a Master’s degree in International Marketing from London South Bank University and a Marketing Economist degree from the International Business Academy.