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Shaima Mohamed is a Brand Strategist at Reise Studio since June 2022, where responsibilities include managing client communications and developing cohesive brand identity strategies for startups in the UK and GCC. Previously, Shaima worked as a Social Media Manager and Media Specialist at Evoke Kyne, focusing on building relationships with key stakeholders and enhancing media outreach within the pharmaceutical sector. Between July 2020 and June 2022, Shaima contributed to Mind in Tower Hamlets, Newham & Redbridge, leading diversity and inclusion initiatives and executing a local engagement campaign. Earlier experience includes serving as a Social Media Assistant, where innovative strategies increased engagement significantly. Shaima holds a Master's degree in Digital Marketing from King's College London and a Bachelor's degree in Biological and Biomedical Sciences from Queen Mary University of London.