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Anat Samoray is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as Vice President of Marketing at Reinhold Cohn Group since October 2022, Anat previously held the position of VP Marketing & Client Employee Events at Egged Experience, where successful rebranding and a comprehensive marketing strategy led to significant growth during challenging times. Earlier roles include Head of Marketing & Employer Branding at PwC Israel, overseeing all marketing and employer branding initiatives, and Brand Manager at Misstory, focusing on brand development and strategy. Experienced in managing sales and account strategies as Division Manager at Partner Israel, and with a solid foundation as Head of Business Customers Department at Sixt Group and Business Customer Manager at Cellcom, Anat holds a Bachelor's degree in Economics and Management from Ariel University.