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Shannon Caponetto is an experienced marketing professional with a strong background in vendor and trade marketing. As the Vendor Marketing Program Manager at REI, Shannon has further honed marketing skills, previously serving as a Trade Marketing Senior Project Manager and Trade Marketing Lead Manager at adidas. Additional experience includes working as a Retail Marketing Manager at Hydro Flask and as the Columbia and SOREL Key Account Marketing Manager at Columbia Sportswear. Shannon holds a Bachelor of Science in Marketing/Marketing Management from San Francisco State University.