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Diana Rhodes is an accomplished professional with extensive experience in customer platforms and marketing technologies. Currently serving as Group Product Manager at REI since June 2014, Diana oversees critical capabilities including Personalization, Offer Management, and Customer Service, having previously held positions as Sr IT Manager and IT Manager at the same company. Prior experience at Citi involved serving as Vice President and Project Manager in Marketing Information Management, focusing on customer-centric marketing solutions. Diana's career also includes roles as Loyalty & Online Marketing Manager at Dave & Buster's and Database and Direct Marketing Manager at Pier 1 Imports. Educational credentials include a BS in Applied Learning & Development with a focus on Mathematics from The University of Texas at Austin and a Master's Degree in Decision Technologies from the University of North Texas.