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Michelle DeVore joined Regis Corporation in August 2022 as Senior Vice President, Head of Marketing. Previously, Michelle was Vice President, Customer Experience at European Wax Center, which has more than 850 locations nationwide. Prior to European Wax Center, she directed digital transformation and growth in a variety of roles and as a consultant focused on brand strategy, digital innovation, and e-commerce. Michelle also spent more than ten years in marketing and e-commerce roles at Neiman Marcus Group including launching several first-in-industry digital collaborations with CHANEL, Tom Ford, Burberry, and Rent the Runway.

Michelle received her Bachelor of Apparel Merchandising degree with a Minor in Business Administration and an emphasis in Marketing from Baylor University.