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Kim Ross possesses extensive experience in tourism product development and sustainable destination management, having held strategic roles in various organizations since 1996. Currently employed as a Strategist in Destination & Tourism Product Development at Region Östergötland, Kim focuses on sustainable development projects and audits for regions across Sweden. Previous positions include senior advisory roles at Swedish Welcome and sustainable product development for Region Kalmar län, emphasizing collaboration and alignment with the United Nations Sustainable Development Goals (SDGs). Kim has contributed to projects in multiple regions including Blekinge and Tromsø, and has developed quality assurance schemes in Scotland while managing significant initiatives within the tourism sector. Educational qualifications include a Bachelor of Science in Food Science Textile & Retail Management from Robert Gordon University and ongoing studies in Data in Tourism, further enhancing expertise in the field.