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Alessandra Monti possesses a robust background in marketing, with extensive experience in brand repositioning and strategic communication. Currently serving as Coordenador de marketing at Refrigeração Dufrio since October 2019, Alessandra is responsible for repositioning the group's brands and aligning communication efforts across various media and platforms. Previously, Alessandra held the position of Analista de marketing at Paquetá The Shoe Company, where similar challenges in brand positioning were managed. Earlier roles include positions in digital marketing at Lojas Lebes, account management at 3yz, and client service at various agencies. Alessandra holds a specialization in Gestão e Negócios and a degree in Publicidade e Propaganda from Unisinos.