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As an early employee at Google, where he spent 11 years, Amar held key leadership roles in the development of several successful businesses and platforms.

An original member of the Google AdSense team, he designed and developed core technologies that are critical to its widespread use today.

He was also one of the founding engineers for Google Books, which is now part of Google Play. Additionally, he did foundational work on Gmail user modeling by using semantic learning and other advanced technologies to improve search results and other applications for millions of users.

Amar began his career in software development at Oracle, and is an expert in distributed systems and large-scale computing.