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Erik Sena is a Senior Copywriter at Refine Labs since July 2023, bringing extensive experience from previous roles, including Associate Creative Director and Senior Copywriter at Grizzly, where Erik led B2B campaign messaging and developed the copywriting methodology. Prior positions include Copywriter at TBWA\Chiat\Day, where Erik contributed to disruptive creative projects, and Copywriter at BASIC®, focusing on brand campaigns and maintaining agency voice. Erik began as a Junior Copywriter at Mindgruve and has also worked in social media coordination and freelance copywriting for Taco Bell. Erik holds a B.A. in Journalism with an emphasis in advertising from San Diego State University.