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Jessica af Sandeberg has a diverse range of work experience. Jessica is currently the Co-Founder & Chief Commercial Officer at Reeler, a SaaS platform that helps companies automate the use of user-generated content to drive sales and engagement. Prior to this, they were the Head of Brand & Go-to-Market at Telenor, where they played a key role in transitioning the organization to a common vision and uniting stakeholders behind common goals and processes. During their time at Telenor, they successfully turned the company's negative trend back to growth. Jessica also has experience at Lynxeye, where they served as the Head of Strategy and Business Development at Lynxeye Labs, and was responsible for new ventures, leading the transformation of the company's business. Their strategic and leadership skills allowed their to quickly accelerate as a Senior Team Leader and Team Leader at Lynxeye, where they worked on projects for clients such as Axfood, SVT, Telia, and Unilever. Jessica began their career with internships at The Absolut Company, KING, and Keolis Sverige AB, and also worked as a Paralegal at Keolis Sverige AB. Jessica also served as a Case Consultant at ICA Banken, advising them on reaching a younger audience. Overall, Jessica has demonstrated a strong track record of driving growth and innovation in the companies they have worked for.

Jessica af Sandeberg completed their education with a Master of Science in Business and Economics, specializing in Marketing, from Stockholm University from 2009 to 2012. In 2011 and 2012, they also attended Marknadsakademien to further enhance their knowledge in the field of Marketing. Prior to that, Jessica attended the University of Miami from 2008 to 2009, focusing on Economics, Communication, and Business Administration. Their educational journey began at Uppsala University, where they studied Law from 2005 to 2008.