Founded in 1946 by Bill and Roberta Zimmer in Wilmington NC, REEDS Jewelers is a true American success story. Reeds Jewelers is the largest family-owned retail jewelry chain in North America. REEDS Jewelers sells diamonds, watches, and a large selection of fine jewelry from top designers in over 65 retail stores across 13 states as well as online at www.REEDS.com.

Retail

REEDS Jewelers

REEDS Jewelers' headquarters in Wilmington, NC, United States

Alan Zimmer

Rebecca Zimmer Donaldson

Andrew Smith

Tony Mellone

Katherine Goodman

Mark Schreiber

Genna Zimmer

Ed Smith

Arthur Phidd

Thomas Cahn (Mitch)

This department oversees the operations and management of retail store locations.

Retail Management

This department oversees and coordinates management functions across various areas and districts.

Management Operations

The Sales and Marketing team at REEDS Jewelers is responsible for driving revenue growth and brand awareness across multiple channels, both in-store and online. This team coordinates marketing campaigns, manages customer analytics, and develops strategic sales initiatives. They also oversee visual content creation, customer acquisition, and fine jewelry sales management to enhance customer engagement and satisfaction.

Sales and Marketing

This department handles all sales operations, focusing on customer engagement and revenue generation.

Sales Department

The Leadership Team at REEDS Jewelers is responsible for setting strategic direction, ensuring operational efficiency across 65+ retail stores and online platforms, and driving growth in both physical and digital markets. This team oversees key functions including information technology, marketing, e-commerce, store operations, and overall company strategy to maintain REEDS' position as the largest family-owned retail jewelry chain in North America.

Leadership Team

The Ecommerce Team at REEDS Jewelers is responsible for managing and optimizing the company's online presence. They handle website development, IT and e-commerce technology, digital merchandising, online product management, social media content production, and overall e-commerce strategy. This team ensures a seamless online shopping experience, drives digital sales, and enhances the brand's visibility and engagement across digital platforms.

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REEDS Jewelers

Org chart

Teams

Retail Management

Management Operations

Sales and Marketing

Sales Department

Leadership Team

Ecommerce Team

Offices

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REEDS Jewelers

Org chart

Teams

Retail Management

Management Operations

Sales and Marketing

Sales Department

Leadership Team

Ecommerce Team

Offices

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