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Sho Masuda

Chief Growth Officer at Reebelo

Sho Masuda has a diverse and extensive work experience in various leadership roles within the technology and e-commerce industries. Starting in 2003, Sho worked in Global VAIO Marketing at Sony, where they were responsible for marketing initiatives. From 2006 to 2010, they worked as the Global Campaign Planner at UNIQLO, contributing to the planning and execution of marketing campaigns.

In 2010, Sho joined GREE International Entertainment as a Co-founding Member and Vice President, Marketing & User Acquisition. They played a crucial role in building a strong brand image and driving performance marketing for the company's mobile gaming business. Through their efforts, they successfully grew the business from a small team to over 350 members and achieved significant success in generating installs and revenue.

In 2014, Sho joined Poshmark as the Vice President of Growth, reporting directly to the Co-Founder/CEO. During their tenure, Poshmark experienced exponential growth, with the company going public and being acquired for $1.2B. Sho was instrumental in scaling the user base, managing user acquisition spend, and improving marketing ROI. They also played a key role in developing and managing cross-functional teams to enhance distribution, user-onboarding, and buyer and lister activation.

Following their success at Poshmark, Sho held roles at Mercari as Vice President of Growth and Gopuff as Vice President of Growth. At Mercari, they drove growth initiatives for the company's marketplace business, and at Gopuff, they contributed to the company's growth as Vice President.

Most recently, Sho joined Reebelo in 2023 as the Chief Growth Officer. In this role, they are leading efforts to refurbish tech devices, addressing issues of electronic waste and sustainability. They are focused on creating a world where more people have access to technology, improving their lives.

Overall, Sho Masuda's work experience showcases their expertise in driving growth, marketing, and brand management in the technology and e-commerce sectors, with a strong focus on sustainability and addressing environmental challenges.

Sho Masuda has pursued higher education at Keio University, where they obtained a Bachelor of Arts degree. However, specific details such as the years of attendance and the field of study were not provided.

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