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Matt Allison is an experienced marketing leader currently serving as the General Manager of Marketing at RedZed since February 2024, where responsibilities include driving transformational change and developing comprehensive marketing strategies. Previously, Matt held roles as Managing Director and Chief Content Officer at BEX Lab, focusing on data-led content marketing and business strategy execution, as well as leading growth initiatives. As a co-founder of Content Leaders Academy, Matt emphasized the importance of cultivating content leadership in organizations. Prior roles at Bupa encompassed positions such as Head of Global Content Strategy, where Matt embedded content marketing strategies and was instrumental in a significant brand transformation, while earlier experience included various roles at Wizard Home Loans, Wrights, and Media Juice Australia, highlighting a robust background in public relations and communications. Educational qualifications include studies at Deakin University and Haileybury College.