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Niharika Malhotra is an accomplished creative professional with extensive experience in the advertising industry. Currently serving as Associate Creative Director at Rediffusion Brand Solutions Pvt Ltd since October 2023, Niharika has a proven track record of nurturing brands into compelling narratives. Niharika's previous roles include Associate Creative Director at FCB Kinnect, Associate Group Head at dentsu international, and Copy Supervisor at Isobar India. Niharika has also held senior copywriting positions at Edelman and Interactive Avenues, as well as roles in leadership at Contract India and Havas Worldwide. Early career experiences include copy trainee positions at MullenLowe Lintas Group and JWT. Niharika's educational background includes attendance at Bal Bharati Public School, Pitam Pura.