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Rachael Kotadia is an experienced marketing professional currently serving as the Marketing Director and Head of Marketing at RedEye since October 2019, where responsibilities include developing B2B marketing strategies focused on lead generation and implementing tracking processes. Prior roles include Head of Marketing at BMCM Mobile Innovation Limited, leading brand strategy for 'Arm Candy', and Head of Digital at SmartFocus, where Rachael oversaw global digital campaigns for lead generation and client retention. Rachael's earlier career at UBS Investment Bank involved various marketing roles, contributing to the launch of UBS Neo and managing award submissions. Rachael holds a BA Honours in Business and Marketing from Sheffield Hallam University and a Post Graduate Qualification in International Business Practice from Mountbatten Institute.