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Marcelo Eduardo González Ducrós serves as the LATAM Optimization Manager at Red Points, focusing on content optimization and rights management for various Latin American accounts, alongside implementing anti-piracy strategies. As a Co-founder and Director of Institutional Relations at ASERTIVA Consultora, Marcelo advises on strategic communication plans to enhance client relationships with political and civil society figures. Previous experience includes roles such as Account Executive in the public sector at QActions Group, Parliamentary Liaison Coordinator at Ministerio de Economía de la Nación, and Head of Advisors at Legislatura de la Ciudad de Buenos Aires, where digital transformation initiatives were prioritized. Marcelo's background also includes coordinating youth activities at FEMBA and leading projects at the Ministerio de Cultura G.C.B.A. Marcelo holds a Licenciatura in Gobierno y Relaciones Internacionales from UADE and a bilingual high school diploma from Escuela Normal Superior en Lenguas Vivas Sofía.