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The Product Development Team at Red Efectiva focuses on designing and enhancing innovative payment solutions and platforms that facilitate real-time transaction processing. This cross-functional team collaborates to develop user-friendly interfaces and robust back-end systems, ensuring seamless integration of diverse financial services such as money transfers, prepaid airtime, and banking operations while prioritizing security and reliability. Their goal is to continuously improve the company's offerings and expand accessibility across Mexico, enhancing customer experiences at thousands of points of sale.