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Viktor Frisk is a seasoned professional in sales and business development, currently serving as a Key Account Manager at Red Bull since April 2023. Previously, Viktor held the position of Packaging Manager at POC, overseeing a comprehensive packaging revamp project. Viktor's extensive experience at Holmen Iggesund spanned nearly a decade, where roles included Sales Business Development Manager, Regional Sales Manager, Project Manager, and more, significantly contributing to sales growth in North America and global transport planning. Viktor also served as an Ice Hockey Official for the Swedish and Netherlands federations for over a decade, fostering leadership and decision-making skills under pressure. Education includes a Master's degree in Business and Economics from Umeå University, alongside specialized training in leadership and presentation skills.