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Shirley D'Costa is an accomplished business leader with extensive experience in the media and digital sectors. Currently serving as Chief Business Officer for multiple entities within Kulfi Collective, including Kulfi Collective, Supari Studios, Keeda Media, and Post Office Studios, Shirley D'Costa drives innovative content strategies that connect creators with technology and youth culture. Previously, Shirley held senior roles such as Head of Digital at MSLGROUP India and Business Development Head at 22feet Tribal Worldwide. An expert in digital strategy and brand development, Shirley has successfully led projects that generated significant engagement, including a live chat show that reached over 10 million impressions. Educational qualifications include a PGP in Communications Management from MICA and a BMM in Advertising from the University of Mumbai.