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Kristin Ferraraccio is an accomplished marketing and consumer insights professional with extensive experience in leading strategic initiatives across various industries. Notably, Kristin served as Senior Director of Shopper & Category Insights at Red Bull and held key roles at The Clorox Company as Associate Director of Human Insights. Experience includes a vice presidency in marketing at ARYZTA and leadership positions at Activision Blizzard, where Kristin was responsible for both Director of Consumer Insights and Director of Category Management. Kristin's academic qualifications include a Certification in Data Science from UCLA Extension and a Bachelor of Business Administration in Finance and Marketing from the University of Washington.