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Lukas Scharmbacher has extensive experience in the media and marketing industry. Lukas started their career at ORF-Enterprise as a Manager of B2B Marketing from June 2002 to June 2005. Lukas then founded solutions4-Events & Communications in July 2005 and worked as a Founder until September 2006. Lukas joined Österreichische Sporthilfe as a Project Manager in October 2006 and stayed until June 2009. Scharmbacher then moved to Red Bull Media House and held various roles. Lukas served as a Manager of Marketing for ServusTV from July 2009 to May 2011 and later took on the role of Country Management and International Sales for The Red Bulletin from June 2011 to April 2016. At Red Bull, they also worked as a Channel Manager from May 2016 to May 2018 and as a Partnership Manager Austria from June 2018 to January 2020. From January 2020 to May 2023, they were Head of Mediasales & Partnerships Publishing at Red Bull Media House Publishing. Currently, Scharmbacher is working as the Head of Media Sales & Partnerships at Red Bull Media House, a position they have held since June 2023. In this role, they are responsible for leading and consolidating the media sales and partnerships teams and overseeing the marketing of various channels, publications, and digital platforms. Lukas also manages production and communication services through the Brand Studios and explores new business opportunities in the B2B sector.

From 2002 to 2006, Lukas Scharmbacher attended Fachhochschule Wien, where they obtained a Mag. (FH) degree in Marketing and Sales.