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Francis Mortimore is a seasoned professional with extensive experience in product and insights consulting, currently serving as a Principal Product & Insights Consultant at Red Badger since February 2020. Previously, Francis held key roles at Simplyhealth, leading a 7-member Analytics & Optimisation team and achieving significant growth in the Digital B2C channel. Prior to that, leadership positions at Nationwide Building Society encompassed defining optimisation strategies and developing digital capabilities across various banking services. Francis's experience also includes roles at The Automobile Association, where innovative UX strategies were implemented, and a Non-Executive Director position at Epsilon Interactive Group Ltd. Francis holds a BA(Hons) degree from the University of Wales.