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Adam Roth serves as Senior Vice President, Partnerships & Business Development for the Recording Academy®, responsible for establishing and growing the partnerships and business development function at the organization.

In addition to developing results-driven programs for current GRAMMY Awards® sponsors, Roth creates the strategic planning and sales strategy for developing new business and revenue opportunities. He uses his deep network of industry relationships across the arts, fashion, music, entertainment, and technology industries to create 360 deals as a way to drive new business across all entities of the Recording Academy, including MusiCares®, GRAMMY Museum®, Producers & Engineers Wing®, and The Latin Recording Academy®.

Prior to joining the organization in 2019, Roth served as vice president of strategic partnerships for the not-for-profit, membership-based trade organization Council of Fashion Designers of America (CFDA). In this role he was responsible for bringing the CFDA and the fashion industry at large into high-profile arenas to promote both the organization and its membership to new audiences. His accomplishments while at CFDA include creating the first-ever MTV-CFDA Fashion Vanguard Award for the MTV-VMAs and implementing key marketing initiatives with the NFL for Super Bowl 50 and Google. He also spent seven years at Condé Nast, where he was in charge of developing custom programs for luxury advertising partners across their men's, women's, travel, and home brands.

Roth was named Condé Nast Marketer of the Year in 2008 and Marketer of the Quarter in 2011. He also spent three years as a founding member of the New York LGBT Center's Business Mentorship program for youth ages 13–22.

He holds an associate's degree from Montgomery College in Rockville, Maryland.