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Guto Grieco is an experienced professional in the fields of innovation and strategy, currently serving as the Director of Innovation and Strategy at Record TV since March 2021. Grieco's expertise includes developing new business models, project viability assessments, and pricing strategies for television. Previously, as Head of Innovation at ESPM from July 2007 to March 2021, Grieco led innovation projects, consulted on strategy, and organized open innovation initiatives, including hackathons for major brands. Prior roles include managing marketing and innovation for CNA Group España and directing innovation at NossaListanaweb, where Grieco focused on business model innovation and technology implementation. Grieco holds a BVLA degree in Innovation from Harvard Business School and a PhD in Business Administration and Management from FGV - Fundação Getulio Vargas.