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Shir Grinfeld is a seasoned professional with diverse experience in product management and business coordination. Currently serving as a Growth Product Manager at Reco since January 2025, Shir previously held positions as a Business Manager and Marketing & Business Coordinator at Dazz from December 2021 to January 2025. Prior experience includes leading as a soloist and field commander in ensembles for the Israeli Air Force from March 2018 to March 2020. Shir's academic background includes a degree from Tel Aviv University in the PPE Excellence Program, focusing on Philosophy, Politics, Economics, and Law, as well as a leadership studies track from HaKfar HaYarok.